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It’s Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked about ad over the water cooler – or Slack chatroom – come Monday morning.

From Steven Tyler de-aging for Kia to Amazon’s imagining of different voices for Alexa Josh Allen Jersey Bills , here are 10 ads that are likely to be talked about. And if you’re not interested in tuning it to watch the big game on Sunday, you can stream all of these ads ahead of time.



Amazon

The internet giant’s founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon’s voice assistant Alexa.



Budweiser

Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of ”Stand By Me,” the company’s program to provide water to areas in need.



Bud Light

The beer brand’s recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase ”Dilly Dilly.” Now, in a 60-second ad running in the second quarter http://www.texansauthorizedshops.com/authentic-martinas-rankin-jersey , the brand introduces ”Bud Knight,” a heroic character who is ambivalent about helping out in a battle.



Coca-Cola

The soda maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.



Doritos & Mountain Dew

The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.



Febreze

Procter & Gamble’s air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose ”bleep don’t stink.” The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.



Kia

The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stringer sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes http://www.jetsauthorizedshops.com/authentic-clive-walford-jersey , the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.



Michelob Ultra

The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to ”I Like Beer,” a remake of a country song from the 1970s.



Pepsi

The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.



WeatherTech

The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: ”At WeatherTech, we built our new factory right here in America. Isn’t that the way it’s supposed to be?” It’s the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.

Russ Brandon abruptly resigned his dual role as president of the NFL’s Buffalo Bills and NHL’s Buffalo Sabres after being confronted by the teams’ owners regarding an alleged inappropriate relationship with a female employee, two people with direct knowledge of the situation told The Associated Press.

The people spoke on the condition of anonymity because it is an internal matter, and owners Terry and Kim Pegula did not provide a reason for accepting Brandon’s resignation in a statement they released Tuesday.

The relationship in question first became apparent to a number of team employees during the Sabres’ visit to New York for a game against the Rangers on Jan. 18, the people said. The trip included the team hosting a fan event at a bar the day before the game.

Kim Pegula will take over Brandon’s roles overseeing the Bills, Sabres and Pegula Sports Entertainment http://www.texansauthorizedshops.com/authentic-keke-coutee-jersey , the company which controls the owners’ numerous holdings.

In a text to The AP, Brandon said he has contemplated stepping down from the job for some time, and felt the timing was right after the conclusion of the NFL draft.

”My goal when the Pegulas purchased the franchise was to reach 20 years with the Bills, in which I achieved this past November,” Brandon wrote.

”As grateful as I am for the amazing experience and the incredible people I’ve had the privilege to work with the past two decades, I am just as anxious for the professional opportunities that lie ahead,” he added.

Brandon did not respond to follow-up questions regarding his relationship.

Brandon’s departure comes after the Bills made a big splash in the first round of the draft by trading up to select both Wyoming quarterback Josh Allen with the seventh pick, and Virginia Tech linebacker Tremaine Edmunds with the 16th pick. The new additions join a Bills team that went 9-7 and ended a 17-year playoff drought last season.

On Saturday, the last-place Sabres earned a boost by winning the NHL draft lottery and the right to the No. 1 pick for the third time in franchise history.

”We have a tremendous amount of confidence in the strong leadership team we have built within each of these entities over the last several years Korey Toomer Color Rush Jersey ,” the statement from the Pegulas read.

”We are excited about the direction of our teams, especially after this past weekend’s NFL draft and NHL lottery results. Our focus remains on building championship teams on and off the field for our fans and community.”

Brandon most recently served as the Bills’ managing partner, was the Sabres alternate on the NHL’s board of governors and a member of the NFL’s business ventures committee.

The timing of Brandon’s exit comes at a time he was supposed to oversee the Bills’ next big venture in determining their future home. Brandon was expected to lead the team’s stadium search committee in deciding whether the Bills should continue playing at their current home or develop a new facility in downtown Buffalo.

He served in various roles with the Bills, involving both marketing and football decisions during a two-year stint as general manager from 2008-09.

He also took the lead in negotiating the Bills’ most recent lease five years ago, which played a critical role in securing the franchise’s long-term future in Buffalo especially following Hall of Fame owner Ralph Wilson’s death in March 2014.

The lease included a strict non-relocation clause that included a $400 million penalty the team would be forced to pay if it considered moving before 2020.

Brandon also oversaw the Bills’ eventual sale to the Pegulas, who completed their $1.4 billion purchase of the franchise in October 2014.

The Pegulas retained Brandon and elevated him to the role of managing partner. The Pegulas thought so highly of Brandon, the Sabres were added to his responsibilities after the team reached a mutual agreement to part ways with Ted Black in July 2015.

Brandon’s resignation continues a large turnover of Bills executives who served under Wilson. Bruce Popko is the senior holdover and now becomes the top executive as chief operating officer of Buffalo-based Pegula Sports and Entertainment, which oversees the Pegulas’ numerous holdings.

Brandon grew up in nearby Syracuse, New York http://www.giantsauthorizedshops.com/authentic-nate-solder-jersey , and began making his mark in Buffalo shortly after being hired by the Bills in 1997 to serve as the team’s business development and marketing director.

He began by spearheading a campaign to transform them into a regional team by expanding the franchise’s fan base to offset Buffalo’s dropping population base.

That process began in 2000, when the team shifted training camp to Brandon’s alma mater, St. John Fisher College in suburban Rochester, to capitalize on the community’s corporate and larger population base.
Obrázek
Later, the Bills boosted their presence across southern Ontario by negotiating a deal to begin playing annual regular-season games in Toronto starting in 2008. The ”Bills In Toronto” series lasted through 2013 before the deal was placed on hold the following year and then terminated by the Pegulas.

Toronto-based media giant, Rogers Communications, paid the Bills $78 million to essentially lease eight games (five regular season and three preseason) during the initial five-year agreement. The price was almost double what the Bills were projected to generate if those games were played at their home facility.

The series also spurred a large bump in season-ticket purchases from across the border. By 2015, the Bills estimated southern Ontario fans accounted for about 18 percent of their season-ticke.


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Obsahová správa JUDr. Jiří Kubík, MBA, ceskaastrologie@seznam.cz, Tel. 607 646418